“Too many chiropractors struggle to build and maintain a thriving practice that allows them the freedom in their professional and personal life to enjoy the fruits of their passion. Most chiropractors throw good money after bad with ineffective marketing. Or even worse, their practice has no marketing at all. Doing It Right: Modern Chiropractic Marketing will guide you with modern marketing concepts and strategies to elegantly grow your practice without resorting to unethical and distasteful marketing that has plagued many professions in the past. The Modern Chiropractic Marketing Roadmap will help you develop a clear message congruent with your clearly defined audience. It will show you how to leverage modern distribution channels that position you as the expert in your community. You will be able to implement and sustain this because you will have a strategic plan, and you will automate, delegate, and optimize all aspects of your practice’s marketing.”