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Amy Baxter MD FAAP FACEP is the founder and CEO of Pain Care Labs, founded in 2006 with the mission to eliminate unnecessary pain. She invented and patented VibraCool® Vibrational Cryotherapy to treat tendinopathies and decrease opioid use, and her disruptive Buzzy® device has been used to control needle pain for over 35 million needle procedures. To date, her Mechanical Stimulation technology has been proven effective in over 50 RCTs, and was named "Industry Leader in Noninvasive Pain relief by Frost & Sullivan. Pain Care Labs' new DuoTherm Vibrating Low Back Pain device is the first to combat opioid use by combining 6 drug-free pain relief methods.

To develop her neuromodulation pain reduction platform, Dr. Baxter was awarded over 2.8M in Fast-Track SBIRs by the NIH. She wrote the patents for cooling and vibration utilization to decrease pain and is working on a new lymphatic and fascia adaptation. In 2014, the company secured FDA indications to include treating pain from myofascial trigger points, muscle restriction, and muscle tension.

Speaking venues include Exponential Medicine, Bloomberg, Converge, AARP Life at 50+, TEDx, and TEDMED. She has been named a 2018 Healthcare Gamechanger, Healthcare Transformer, Wall Street Journal “Idea Person”, Most Innovative CEO of the Year by GA Bio, a Top 10 Disruptors in Medical Tech, and “Top Women in Tech to Watch” by Inc. She is also known for turning down Mark Cuban, Robert Herjavec, and Mr. Wonderful on Shark Tank.