After 11 years in the run and outdoor specialty retail space Brian Beckstead worked to create Altra Footwear. Built a sales team and program as VP of Sales in pioneering the early years of Altra before becoming President where he had a wide variety of responsibilities including managing revenue, margin, P&L, and a team of Directors in the departments of Operations, Sales, Marketing, Product, and International. Worked to finalize and transition Altra being purchased from ICON Health and Fitness to the VF Corporation. Currently focusing on Strategic Projects and PR. He is a focused, determined, and a free-thinking executive and an excellent podcast guest.